How do you market yourself today? What’s it take to create a personal brand in the complex world of digital media?

Authors Seth Price and Barry Feldman have examined these questions and transformed their years of hard work into

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26 answers: an A-to-Z guide detailing the exact strategies and tactics accomplished personal branders master

A roadmap you can use to accelerate your professional success

Insights from many of today’s best-known entrepreneurs

The Road to Recognition is available where great business books are sold: order a copy now.

Who Should Read This Book?


You’ll give your business a distinct and powerful advantage when you’re recognized as a leader and authority in your field.


Are you a student or professional newcomer? The Road to Recognition is the critical course colleges don’t (yet) offer.


Your name may be the brand you struggle to develop.This book is your roadmap and will guide you to new levels of achievement.


Executives can catapult their careers and their conpany’s success by applying the best practices of personal branding.


If your calling is to create, creating a name for yourself will heighten demand for your products and services.


Changing careers? Accelerate your success with the power of personal branding and enjoy a more rewarding ride.

The Book

Here’s an overview of the first 10 chapters

A is for Authenticity
Anything other than the real you won’t do. Discover exactly what makes you fascinating. Build your brand on your true strengths.

B is for Blog
The most important personal branding development in the age of digital media is the power to publish at will and express your ideas. You need to start a blog and keep building on it.

C is for Content
Valuable content has magnetic power. On your blog—or in addition to it — create an interesting mix of content in various formats to earn the mindshare and trust your brand needs.

D is for Design
Everything you create should be presented with class and continuity. Develop a tasty logo, color palette, and design standards that reflect well on your brand.

E is for Email
Email is your ace, the money medium. It’s private, permission-based and pervasive. Commit to developing an email list and using it to nurture relationships with your subscribers.

F is for Followers
You can’t have a brand without an audience. Social media makes it possible to develop a tribe of followers — like-minded people with common interests — you’ll aim to educate and inspire.

G is for Google
Think of Google as the business card the entire world has instant access to. You need to “Google yourself,” evaluate the results and create and execute a plan to look good in the eyes of the searcher.

H is for Helping
Don’t wait for opportunities to come to you. Find ways to be helpful. Be the first to volunteer, connect people, or get behind meaningful missions.

I is for Influencers
Influential professionals have prominent friends. Seek out leaders, surround yourself with them, and find ways to be of value to them.

J is for Joining
Affiliations are all-important to the growth of your brand. Find groups you’d be proud to be a part of, get involved and make your presence known.

Praise from the pros

  • Current, useful, actionable, and true. Its gold!

    JAY BAER, NY Times Best-Selling Author of Youtility and Hug Your Haters

  • Clever, fun and about as comprehensive a guide as you’ll find anywhere.

    ANN HANDLEY, Best-Selling Author of Everybody Writes and Content Rules

  • If you want to build a personal brand in the digital age, this should be your bible.

    BRIAN DEAN, Founder of SEO Training Blog

  • This highly actionable book explains exactly how to create and scale your personal brand.

    BRAD INMAN, Founder of Inman News

  • Personal branding is a necessity in today’s marketplace, and this quick-and-easy guide shows you how to do it with heart and verve.

    DORIE CLARK, Author of Stand Out and Reinventing You, Adjunct Professor, Duke University’s Fuqua School of Business

  • Building your personal brand is important for anyone who wants to lead a team, build a business, achieve success and make a difference. Seth and Barry, two leading voices on this important topic, provide actionable advice for building an effective personal brand. If you want to achieve success in your career on your own terms, you need to read this book.

    MICHAEL BRENNER, CEO, Marketing Insider Group and Author of The Content Formula

  • Puts the art of brand building into a measurable, fun, learning experience that will literally put you on the digital map for years to come.

    LAURA MONROE, VP of Industry and Strategic Development at RealSatisfied

  • Growing professional influence is on the list of every fast-tracking professional in the business world. The Road to Recognition does a great job of combining clever design with succinct, actionable tips on everything from authenticity to audience targeting to help you on your path to brandividual success

    LEE ODDEN, CEO of TopRank Marketing, Author of Optimize

  • Personal branding is all about building rapport at scale. And rapport is one of the most fundamental sales techniques. Seth and Barry have outlined a simple roadmap for building relationships and recognition in the digital age. This is a must read.

    MARK ROBERGE, Chief Revenue Officer at HubSpot, Senior Lecturer at Harvard Business School, Author of Sales Acceleration Formula

  • If you’re a living, breathing human being doing business in this world, you’re a brand and no one understands that more than Seth and Barry. Here is a roadmap to success worth reading.

    NOBU HATA, Director of Member Engagement for the National Association of REALTORS®

  • This book is a valuable primer on how to develop a voice that, by benefiting others, will amplify your success.

    PAM O’CONNOR, President/CEO at Leading Real Estate Companies of the World

  • Seth and Barry have done a wonderful job of breaking down how to set yourself apart from the rest of the pack, with some easy to understand concepts that are instantly implementable.

    STEPHEN SCHWEICKART, CEO of VScreen & Partner at Angel Bespoke

  • The Road to Recognition is one of those books that reminds me of how I felt while reading Gary Vaynerchuk’s first book, Crush It. As I read I’m making a list of everyone I want to send this book to.

    STEPHANIE CHUMBLEY, Director of New Media and Education at Chicago Title Company of Oregon

  • These days, everyone has a brand. Everyone. And that brand matters a lot. This book shows you the how, what, and why of personal branding in the digital age. well done!

    MARCUS SHERIDAN, The Sales Lion

  • Personal branding is a language that’s best learned via a guided journey. Read this book to master individual differentiation in the land of information overload we call the web.

    FREDERICK TOWNES, Co-Founder & COO of Placester, Creator W3 Total Cache