30 Surprising Sales Stats That Every Professional Needs to Succeed [Infographic]

What if there was a magic formula for connecting with your prospects and leads?

We all find ourselves at one moment or another with a lead on a new opportunity. Could be a possible new job, a new house, new client or new sale. Inevitably you have to decide how you’re going to follow up. If you’re at all like me, there’s some grey area as to the best way to follow up and nurture that lead.

When should you call?

Is it ok to send a text?

Should you leave a voicemail?

What’s the best day to send an email?

What does it mean when they don’t respond?

I have a love hate relationship with selling. A love of helping people in ways that will improve their lives and a hate thinking of myself as a sleaze-ball salesman.

But in this day and age, it’s important to embrace the sales(man or woman) in you. Sure, the word “sales” may not exist in your official job title, but having a strong understanding of what works in sales and how it fits into empowering your personal brand goals is vital to helping you reach reach them.

So, whether you’re trying to determine the best day and time to send that follow-up email to your top prospects or figure out when to pick up the phone and contact your most important clients, it’s time to grow your sales knowledge and, in turn, enhance your personal brand — something you can accomplish by checking out the 30 actionable sales stats below.

If I missed any other remarkable stats, please leave them in the comments!

SALES EMAIL STATISTICS

1) 33% of email recipients open emails based on subject line alone. — Convince and Convert)

2) 45.8% of sales and marketing email recipients open emails on the weekends, compared to 39.1% during weekdays. — Yesware

3) The recipient reply rate for sales and marketing emails is 40% or higher between 6-9 am and 6:30-8 pm. — Yesware

4) The average open rate of emails sent during weekdays is 6.3%, whereas that rate rises to 73.6% on the weekends. — Yesware

5) Based on data of 20 million emails, it was discovered that 11 am was the best time to send sales and marketing emails. — HubSpot

6) On average, Tuesdays receive a 20% higher sales and marketing email open rate than any other weekday email. — HubSpot

7) The time with the highest sales and marketing email open rate on Saturdays is 11 am, while the best time on Sundays is 9 pm. — HubSpot

8) Sales and marketing emails receive the lowest engagement between 10am-12pm and 10pm-6am. — KISSmetrics

9) The highest average email open rates occur at 6am, during which opens exceed the average rate by 53%. — KISSmetrics

10) Emails with “Tomorrow” in the subject line were opened 10% more than those without. — SideKick

11) Personalized subject lines are 22.2% more likely to be opened. — SideKick

SALES CALL STATISTICS

12) On the phone, tone is 86% of our communication. — ContactPoint

13) 80% of sales require 5 follow-up calls after meeting. — Scripted

14) 44% of salespeople give up after one follow-up. — Scripted

15) Wednesdays and Thursdays are the best days to initially make contact with leads over the phone (49.7% higher response rate than other days). — LeadResponseManagement.org

16) Wednesdays and Thursdays are also the best days to qualify leads through calls (24.9% higher response rate than other days). — LeadResponseManagement.org

17) The likelihood of making contact with new leads on the phone decreases 10x an hour after they became prospects. — LeadResponseManagement.org

18) The best time to call leads is between 4-5 pm, while the worst time to make contact with them over the phone is between 7-8 am. — LeadResponseManagement.org

19) Sales qualification improves by an average of 164% when calling leads between 4-5pm compared to 1-2 pm. — InsideSales.com

20) Sales qualification also improves by an average of 49% when calling prospects on Thursdays compared to Tuesdays. — InsideSales.com

21) There is a 400% decrease in the ability to qualify leads when calling 10 minutes after they become a new prospect compared to 5 minutes after. — InsideSales.com

22) On average, companies only respond to 26.2% of newly earned prospects within 30 minutes of lead conversion. — InsideSales.com

23) The highest percentage of connected calls with prospects tend to occur between 1-2 pm (16.8% and 17% connection rate). — Velocify

24) Lead-to-client conversion dips 391% when calling new leads 24 hour after they become new prospects compared to calling them 1 minute after. — Velocify

SALES VOICEMAIL AND TEXTING STATISTICS

25) 80% of initial sales calls go straight to voicemail, and 90% of first-time voicemails never get returned. — InsideSales.com

26) Well-planned (scripted) voicemails can improve lead response rates anywhere from 3% to 22%. — InsideSales.com

27) Texting leads after initial contact generates customer conversion rates 112.6% higher that the standard conversion rate. — Velocify

28) Sending texts to prospects prior to making initial contact by phone reduces conversion rates by 39%. — Velocify

29) When 3 or more texts are sent to leads after initial phone contact, conversion rates spike 328% relative to the average conversion rate. — Velocify

BONUS – SOCIAL SELLING STATISTICS

30) 78% of professionals to adopt social selling hit their revenue goals in 2016, compared to just 38% of non-social sellers. — Sales for Life

31) Content shared by employees receives 8 times more engagement than content shared by brand channels. — SocialMediaToday

32) The best times to post lead engagement content on social media is between 1-3pm on weekdays. — Sprout Social

34) 90% of successful sales representatives use social selling tools to enhance their lead engagement strategies. — LinkedIn

35) More than 50% of marketing professionals who have used social media for at least one year noted it has helped their sales goals. — Social Media Examiner

Seth Price

I’m on a mission to transform the way you think about personal branding to empower your life’s work. My keynote speeches connect me with audiences all over the world. Join me in creating ideas for bringing your brand to market.